Social Media Talk Radio
Posted on May 10, 2008
Filed Under Social Media | Leave a Comment
Ideal Word Count for Blogs
Posted on February 24, 2008
Filed Under Social Media, Writing | Leave a Comment
Just read a painful blog. Really painful because it was written by an ad agency (you know, those folks who get paid big money to write and create the stuff they say will get people to send you money). Why so painful? It was LONG. Long wouldn’t be bad if it were helpful. (As Uncle Herschel used to say, “It weren’t much helpful.”) Long, in this case, was particularly painful because the author clearly had the tone, “I know what is best.” It made me wonder, “Just how long should a blog post be?” Stuart Brown gives a good answer here. Mike Busson adds more helpful advice on writing for the web here.Bottom line: Write enough to make your point. Stop.
How to be the radio talk show guest the host (and the audience) will love…
Posted on February 24, 2008
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Talk radio is fun! You can be a star (at least for a little while). Don’t let an opportunity to be heard on-the-air pass you by. Here are 9 tips that’ll get you ready to be remembered:
Insight into How Donors Donate [a review]
Posted on February 24, 2008
Filed Under Reviews, Sales | Leave a Comment
Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift by Jerold Panas (105 pages)
If you need a pep talk on fundraising, sprinkled with golden nuggets of wisdom, Asking is a good start. If you want to encourage your board or volunteers to get involved in fundraising, give them a copy of this book. It’s also a great book on meaningfully connecting with other people (an essential element for effective communication, i.e., marketing too!)
Panas is a humble sage who loves fundraising. His quiet, confident passion ties the short chapters of Asking together into an inspirational essay that’ll make you smile. More importantly, it’ll inspire you to pick up the phone and make a call.
How to Get Your Point Across in 30 Seconds or Less [a review]
Posted on February 24, 2008
Filed Under Reviews, Writing | Leave a Comment
Ron Huff shows you how to deliver a compelling message in six minutes or less in his book Say It In Six. Milo O. Frank can do it in thirty second or less.
Frank’s background is in advertising and the world of the sound bite. No doubt his concepts work well for those who craft radio or TV spots. With my emphasis on the human side of communication, though, I wondered if his book would be meaningful for real communication. I discovered his principles are sound for every communication.
Here’s what he says: Read more
Building a B2B Brand
Posted on February 24, 2008
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Better build a brand, especially if you’re B2B! A post from Harvard Business.
Good Reason for Social Media for B2b
Posted on February 24, 2008
Filed Under Social Media | Leave a Comment
Here’s an intriguing thought for business-to-business companies. Social media is quite good for business-to-business marketers.
Say It In Six by Ron Huff [a review]
Posted on February 16, 2008
Filed Under Reviews, Speaking | Leave a Comment
Imagine a world where speakers got to their point and made their case all within six minutes! Just think of what you could do with all that extra time. No more setting through 60 minutes of nothing but wind (and sometimes fury, signifying nothing). Not only would you save a massive amount of time, everyone would get more done because people with a point to make would make it and people who cared about it would get it. Everyone would be happy.It’s not just a fantasy. It’s well within the reach of every speaker. Ron Huff tells us how in his short book Say It In Six. Read more
