http://treypennington.com/2010/01/14/empathy-the-first-step-in-creating-value/ connections, content, conversations: commerce™ Thu, 29 Jul 2010 14:40:20 +0000 hourly 1 http://wordpress.org/?v=3.0 http://treypennington.com/2010/01/14/empathy-the-first-step-in-creating-value/comment-page-1/#comment-887 Aaron von Frank Wed, 26 May 2010 20:31:00 +0000 http://treypennington.com/?p=524#comment-887 Great post Trey. While I haven't done any research to back this up (yet), I think empathy is a higher level cognitive function that has to (largely) be learned and practiced. As an interesting aside, in the field of acting, the world's greatest film & stage actors are almost universally "method" actors. This means they are not "pretending" to be their character, they BECOME their character by living, breathing, eating, sleeping, etc exactly as the character they become would. One of my faves, Daniel Day-Lewis, does not come out of character until well after the entire film has wrapped (note: this doesn't always work well if you're playing a drug addict or killer). It would be nice to see more "method marketers" out there: Patagonia, Whole Foods, etc- companies whose founders, execs, and employees all live and breath the stuff they sell & market. They're not pretending. They're not peddling. It's authentic. It's real. It's true. And what they do and how they do it actually helps people and the global ecosystem they are a part of. Great post Trey. While I haven't done any research to back this up (yet), I think empathy is a higher level cognitive function that has to (largely) be learned and practiced. As an interesting aside, in the field of acting, the world's greatest film & stage actors are almost universally “method” actors. This means they are not “pretending” to be their character, they BECOME their character by living, breathing, eating, sleeping, etc exactly as the character they become would. One of my faves, Daniel Day-Lewis, does not come out of character until well after the entire film has wrapped (note: this doesn't always work well if you're playing a drug addict or killer). It would be nice to see more “method marketers” out there: Patagonia, Whole Foods, etc- companies whose founders, execs, and employees all live and breath the stuff they sell & market. They're not pretending. They're not peddling. It's authentic. It's real. It's true. And what they do and how they do it actually helps people and the global ecosystem they are a part of.

]]> http://treypennington.com/2010/01/14/empathy-the-first-step-in-creating-value/comment-page-1/#comment-555 Trackback Thu, 14 Jan 2010 21:53:44 +0000 http://treypennington.com/?p=524#comment-555 Trackback message Title: <a href="http://www.ubervu.com/conversations/treypennington.com/2010/01/14/empathy-the-first-step-in-creating-value/" rel="nofollow">Social comments and analytics for this post</a> Excerpt: This post was mentioned on Twitter by treypennington: Empathy: The first step in creating value: The first step in creating something valuable for your audience is to t... http://bit.ly/4VJrKH Blog name: uberVU - social comments Trackback message
Title: Social comments and analytics for this post
Excerpt: This post was mentioned on Twitter by treypennington: Empathy: The first step in creating value: The first step in creating something valuable for your audience is to t… http://bit.ly/4VJrKH
Blog name: uberVU – social comments

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