Comments on: Killing your brand to “increase shareholder wealth” http://treypennington.com/2010/01/22/how-to-kill-your-brand/ connections, content, conversations: commerce™ Thu, 29 Jul 2010 14:40:20 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Trey Pennington http://treypennington.com/2010/01/22/how-to-kill-your-brand/comment-page-1/#comment-599 Trey Pennington Tue, 26 Jan 2010 10:38:15 +0000 http://treypennington.com/?p=617#comment-599 Thank you for reading and sharing. I think you're probably right about the shift. It would be a welcome thing. Thank you for reading and sharing. I think you’re probably right about the shift. It would be a welcome thing.

]]> By: karimacatherine http://treypennington.com/2010/01/22/how-to-kill-your-brand/comment-page-1/#comment-598 karimacatherine Tue, 26 Jan 2010 03:26:05 +0000 http://treypennington.com/?p=617#comment-598 Hello Trey Like usual, you keep me thinking and I find this post really good. Complimenting with my 2 cents, I think shift is happening with social media where customer is getting slowly but surely at the heart of the company's strategy.  With customer come reputation management, brand image, ... IMHO, with wise, tech savy, knowledgeable and social customers, brands may need to think beyond money.  Karima-Catherine Hello Trey

Like usual, you keep me thinking and I find this post really good.

Complimenting with my 2 cents, I think shift is happening with social media where customer is getting slowly but surely at the heart of the company’s strategy. 
With customer come reputation management, brand image, …
IMHO, with wise, tech savy, knowledgeable and social customers, brands may need to think beyond money. 

Karima-Catherine

]]> By: Trackback http://treypennington.com/2010/01/22/how-to-kill-your-brand/comment-page-1/#comment-596 Trackback Sun, 24 Jan 2010 14:32:15 +0000 http://treypennington.com/?p=617#comment-596 Trackback message Title: <a href="http://www.ubervu.com/conversations/treypennington.com/2010/01/22/how-to-kill-your-brand/" rel="nofollow">Social comments and analytics for this post</a> Excerpt: This post was mentioned on Twitter by treypennington: How to kill your brand [new post; HT @brandautopsy] http://is.gd/6QC0z Blog name: uberVU - social comments Trackback message
Title: Social comments and analytics for this post
Excerpt: This post was mentioned on Twitter by treypennington: How to kill your brand [new post; HT @brandautopsy] http://is.gd/6QC0z
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]]> By: Cindy C. http://treypennington.com/2010/01/22/how-to-kill-your-brand/comment-page-1/#comment-597 Cindy C. Sat, 23 Jan 2010 16:55:54 +0000 http://treypennington.com/?p=617#comment-597 This seems to be the direction most of the people I read are heading.  Not sure if it's a tsunami yet, or if I just gravitate to this kind of thinking.  Excellent post!  Thanks for sharing his manifesto.  I hope that people not onl READ, but actually HEED...then DO.  Unfortunately, there's a breakdown in that process in many people's response.  Keep changing minds, guys!!  This seems to be the direction most of the people I read are heading.  Not sure if it’s a tsunami yet, or if I just gravitate to this kind of thinking.  Excellent post!  Thanks for sharing his manifesto.  I hope that people not onl READ, but actually HEED…then DO.  Unfortunately, there’s a breakdown in that process in many people’s response.  Keep changing minds, guys!! 

]]> By: Trey Pennington http://treypennington.com/2010/01/22/how-to-kill-your-brand/comment-page-1/#comment-595 Trey Pennington Sat, 23 Jan 2010 16:51:18 +0000 http://treypennington.com/?p=617#comment-595 Thanks John. Good one-line summary of your piece. I'm with you—still too early to tell with Starbucks. Thanks John.

Good one-line summary of your piece.

I’m with you—still too early to tell with Starbucks.

]]> By: john moore http://treypennington.com/2010/01/22/how-to-kill-your-brand/comment-page-1/#comment-594 john moore Sat, 23 Jan 2010 16:28:34 +0000 http://treypennington.com/?p=617#comment-594 Trey ... thanks for the RT on Twitter and the shout-out in this post. That manifesto contains lots of smart ideas from a lot of people. It was fun to wrangle 40 or so contributors, as in Starbucks customers, to share their ideas on how Starbucks can get its groove back. The crux of the advice in the manifesto is... <i>Any time any business thanks more about treating customers as eyeballs with wallets and not people with wants they are bound to fail.</i> Personally I think it is too early to proclain Starbucks is back as its management is saying. It feels more rheotoric than reality. Trey … thanks for the RT on Twitter and the shout-out in this post. That manifesto contains lots of smart ideas from a lot of people. It was fun to wrangle 40 or so contributors, as in Starbucks customers, to share their ideas on how Starbucks can get its groove back. The crux of the advice in the manifesto is… Any time any business thanks more about treating customers as eyeballs with wallets and not people with wants they are bound to fail.

Personally I think it is too early to proclain Starbucks is back as its management is saying. It feels more rheotoric than reality.

]]> By: Tweets that mention How to kill your brand -- Topsy.com http://treypennington.com/2010/01/22/how-to-kill-your-brand/comment-page-1/#comment-593 Tweets that mention How to kill your brand -- Topsy.com Sat, 23 Jan 2010 08:21:40 +0000 http://treypennington.com/?p=617#comment-593 [...] This post was mentioned on Twitter by Trey Pennington, Wanda Jewell and frederickwebpro, frederickwebpro. frederickwebpro said: Killing your brand to “increase shareholder wealth” http://goo.gl/ncqm [...] [...] This post was mentioned on Twitter by Trey Pennington, Wanda Jewell and frederickwebpro, frederickwebpro. frederickwebpro said: Killing your brand to “increase shareholder wealth” http://goo.gl/ncqm [...]

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