Naked Conversations author and social media icon from his famed days at Microsoft, Robert Scoble, says, “You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.” The book Scoble had in mind is The New Rules of Marketing and PR and the thing you’re not supposed to be able to do is “use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly.” It was profound when both men wrote—way, way back in 2006!
Before his book was released in stores, David Meerman Scott sent me an advance copy of World Wide Rave. We've had a good time getting to know each other through that WWRave. Can't wait to meet him face-to-face
The world has changed A LOT since David Meerman Scott wrote the first edition of The New Rules. He took a few minutes to talk with me about the new world, what he’s learned since New Rules because a run-away best-seller, and what he sees as important for the present. Last year his book World Wide Rave was published by John Wiley & Sons and already this year he’s released an second edition of New Rules.
David Meerman Scott: Twitter | Web | Blog
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