New York City is the city that never sleeps, never stops, and is filled with people. In a place where 15,000 to 20,000 people can be in a single building at a single moment in time, how in the world could you possible distinguish yourself as a small business owner?
When I was there last week, I walked everywhere I could. Eventually, I got tired of walking. So, after a quite fruitful visit to B&H Photo, I hailed a pedicab, better known as a rickshaw. My driver was the prototypical New Yorker. Rugged, intense. Watching him pedal me and my gear (NOT an easy task!) through crowded streets, I respectfully said, “Man, what a way to make a living.”
He said, “Naw man. I love it. This is the best way to BE New York.”
As he dropped me off at my hotel, I whipped out my video camera and started interviewing him. His response serves as a decent model for all entrepreneurs and business builders. Without any hesitation, he took advantage of the camera, instantly launching into a captivating presentation defining who he was and the significance of experiencing New York City from one’s own personal “chariot.”
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This is great. Sometimes it's the simple things right in front of our faces that are important and allow us to think clearer and better.
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