connections, content, conversations: commerce™
From the category archives:
If you’re struggling to create compelling content for your blog or enewsletter, here are some simple steps you can follow for a never-ending supply of great blog content ideas. Here are some simple steps for creating compelling content
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If you want to use social media to build relationships with your customers and prospects, you’ll want to have a very good idea of exactly who they are. ExactTarget and CoTweet have done the heavy-lifting to develop 12 online personas to help you understand customer expectations and behavior on social media. Their report examines both [...]
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Seth continues to demonstrate the use of new currency: free. Here’s his personal addendum to the best-selling Linchin. It’s called Insubordinate.
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“Word-of-mouth marketing is the greatest thing since…” “It’s all about stimulating word-of-mouth conversations…” Okay. So, what IS word-of-mouth?
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If you’re in business, you probably want to increase your sales, get more customers, get more business. Sometimes we need 7 Habits or 12 Steps to get what we want. Sometimes all we need are the words our kindergarten teachers told us. When I was in London recently, I asked a 19-year old small business [...]
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Now that everyone is a publishing, sooner or later, you will have to deal with a negative blog review. When someone posts negative comments about you or your work online, it will feel like a bad experience. It’s actually a relationship-building opportunity. Recently blogger Bill Parlaman wrote a negative review of a post by Michael [...]
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FedEx played a significant role in bringing Chris Brogan to Memphis recently. Ryan Furby, Manager of Digital and Social Media Strategies for FedEx, took a moment to share with me his perspective on social media. When I asked him, “What is something that has surprised you about social media,” he said, “How quickly you can [...]
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Caught up with popular tweeter and Denver-based intellectual property attorney Kendall Thiessen at the Starbucks inside the Denver REI. He’s a remarkable friend, brilliant attorney, and has a profound imagination about the future of how things-can-be. I didn’t have my big camera gear handy, so I whipped out the ever-handy Kodak Zi8 (given to me [...]
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Want to accumulate influence? Here’s the really, really cool thing about it: all you have to do is really pay a lot of attention to others. Boom. There you go. That’s it. When that attention comes from a heart overflowing with a genuine interest and care for others, you’re well on your way to becoming [...]
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Thank you to Bob Burg and Thom Scott for inviting me to be on the program at this year’s Extreme Business Makeovers where I would share the platform with Zig Ziglar. Zig is my role model in so many ways. When you read my blog posts, you’ll see Zig’s fingerprints all over my philosophy. Thank [...]
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Just a quick note to show you who did the tweetin’ at Extreme Business Makeovers 2010 in Orlando, Florida. I have a theory that active tweeting during a conference significantly expands the reach of the conference AND paves the way for increased attendance at the next one. I also have a theory that suggests waiting [...]
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Step into your best life, by design, with Dr. Mollie Marti. She’s a performance psychologist warmly passionate about helping you see, craft, and realize your own best life. Dr. Marti took a break from the Extreme Business Makeover conference in Orlando to share with me her current project and to talk about what it takes [...]
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If you pay close attention, many best selling authors (Bob Burg, Tony Robbins, Tom Asacker, Seth Godin, Chris Brogan and others), keep saying something like, “Be generous…be helpful…” No doubt they would credit Zig Ziglar as an influential source for the philosophy.
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