connections, content, conversations: commerce™
From the category archives:
“Ideas worth sharing.” You probably recognize the famous tagline of TED, the phenomenal annual meeting of super bright presenters. Hopefully you’re already a regular consumer of the free video content offered through TED and, if you’re an iPhone user, hopefully you’ve already downloaded the TED app (yep, there IS an app for that).
Here’s a widely-known [...]
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Wonderful people at LikeMinds 2010 in Exeter, Devon, England in February. Speakers came from three continents and 350 attendees came from around the world, too.
Soon I’ll add a post or two from my experience at LikeMinds, but for now, I’ll simply post this video of one of the sponsors of the event, Molly Flatt of [...]
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Bet you heard the economy stinks, right? Bet you actually might even FEEL something that sure feels like a stinky economy. As of this moment, Edelman Digital has 30 job openings. How do I know this? I heard it directly from Rick Murray, President of Edelman Digital.
Rick says Edelman is always on the lookout for [...]
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“There is that which is too much” Arthur, in the probably never-to-be-released script So That’s Life by Trey Pennington
You know I love social media, especially Twitter. The speed, volume, intensity, breadth…so many cool people, incredible ideas, fantastic expressions of passion, creativity, ingenuity, compassion. Sometimes, I suppose, it can be too much.
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“Out, out, brief candle! Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing” (MacBeth, Act V, Scene V).
Amidst the fury to embrace “new media” there’s a [...]
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In an age of instant-gurus, it’s reassuring to turn to a reliable source with a little age in the marketing world: AdAge. Their Power150 system objectively measures and assess blogs to create a reliable, public ranking for marketing bloggers.
The top five AdAge Top 5 marketing blogs combine unique perspectives and experiences into solid counsel for [...]
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Just ran across John Moore’s manifesto from 2007. He takes up the challenge published by Howard Shultz, the founder of Starbucks. Leading up to 2007, Shultz seriously considered where the company was headed, and didn’t like what he saw. He challenged the company to get back to being a coffee store.
John Moore became a recognized marketing [...]
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“Differentiate or Die!” Great title for a book. Sound objective in practice, too. Here’s the big question: what’s your referent? What exactly do you want to be different from and where are you looking for your benchmark?
On purpose, I ask small business owners this specific question, “How are you different?” I say, on purpose, because [...]
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“What do I tweet about?” pops up often during the Q&A session of my presentations. Social media consultant Keith Burtis gives good counsel in response, “no one cares about your products…tap into their passions.”
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The first step in creating something valuable for your audience is to think and feel what your audience is feeling. Tom Asacker in A Little Less Conversation, p. 61
There’s never been a better time for small businesses and independents to leverage technology and excel! Asacker says you’ll need to “go deep” in your relationship with [...]
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Theodore Levitt stoked the Marketing Imagination by asking, “What business are you in?” He classicly kept the fire going by suggesting companies had “marketing myopia”—a too narrow vision on who they were. Peter Drucker came first, though, by asking in his 1946 blockbuster The Effective Executive, “what business are you in and what business ought [...]
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What is the goal of business? As one classically trained in American business, I can confidently quote to you the textbook answer:
The goal of business is to increase shareholder wealth.
While one might think “shareholder wealth” would be open to interpretation, I’ll put your mind at rest by letting you know the almost universal understanding of [...]
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For a 169 page, small format book, Tom Asacker’s A Little Less Conversation packs powerful profundity. In my last post I recounted the five major trends Tom foresees. Today I was planning on tackling his next profound topic: happiness. Since I just read Immanuel Kant’s treatise on happiness, my head is spinning too much to [...]
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