connections, content, conversations: commerce™
From the category archives:
Author of See You at the Top, Secrets of Closing the Sale, How to Raise Positive Kids in a Negative World, Courtship After Marriage and more—Zig Ziglar—LIVES character. Though I’m thrilled beyond measure to be a speaker on the same program with Zig, I was even more blessed to stand back and simply watch him. [...]
{ 14 comments }
New York City is the city that never sleeps, never stops, and is filled with people. In a place where 15,000 to 20,000 people can be in a single building at a single moment in time, how in the world could you possible distinguish yourself as a small business owner? When I was there last [...]
{ 2 comments }
This is an incredible age of opportunity. We have the power and tools to make and connect with friends around the world who can truly make stuff happen. It would take a long time to catalog all the good stuff flowing my way just THIS month (London, Paris, New York, Orlando, etc.)…one highlight was a [...]
{ 2 comments }
“Ideas worth sharing.” You probably recognize the famous tagline of TED, the phenomenal annual meeting of super bright presenters. Hopefully you’re already a regular consumer of the free video content offered through TED and, if you’re an iPhone user, hopefully you’ve already downloaded the TED app (yep, there IS an app for that). Here’s a [...]
{ 0 comments }
Wonderful people at LikeMinds 2010 in Exeter, Devon, England in February. Speakers came from three continents and 350 attendees came from around the world, too. Soon I’ll add a post or two from my experience at LikeMinds, but for now, I’ll simply post this video of one of the sponsors of the event, Molly Flatt [...]
{ 5 comments }
Bet you heard the economy stinks, right? Bet you actually might even FEEL something that sure feels like a stinky economy. As of this moment, Edelman Digital has 30 job openings. How do I know this? I heard it directly from Rick Murray, President of Edelman Digital. Rick says Edelman is always on the lookout [...]
{ 1 comment }
“There is that which is too much” Arthur, in the probably never-to-be-released script So That’s Life by Trey Pennington You know I love social media, especially Twitter. The speed, volume, intensity, breadth…so many cool people, incredible ideas, fantastic expressions of passion, creativity, ingenuity, compassion. Sometimes, I suppose, it can be too much.
{ 4 comments }
“Out, out, brief candle! Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing” (MacBeth, Act V, Scene V). Amidst the fury to embrace “new media” there’s [...]
{ 5 comments }
In an age of instant-gurus, it’s reassuring to turn to a reliable source with a little age in the marketing world: AdAge. Their Power150 system objectively measures and assess blogs to create a reliable, public ranking for marketing bloggers. The top five AdAge Top 5 marketing blogs combine unique perspectives and experiences into solid counsel [...]
{ 4 comments }
Just ran across John Moore’s manifesto from 2007. He takes up the challenge published by Howard Shultz, the founder of Starbucks. Leading up to 2007, Shultz seriously considered where the company was headed, and didn’t like what he saw. He challenged the company to get back to being a coffee store. John Moore became a recognized [...]
{ 7 comments }
“Differentiate or Die!” Great title for a book. Sound objective in practice, too. Here’s the big question: what’s your referent? What exactly do you want to be different from and where are you looking for your benchmark? On purpose, I ask small business owners this specific question, “How are you different?” I say, on purpose, [...]
{ 7 comments }
“What do I tweet about?” pops up often during the Q&A session of my presentations. Social media consultant Keith Burtis gives good counsel in response, “no one cares about your products…tap into their passions.”
{ 9 comments }
The first step in creating something valuable for your audience is to think and feel what your audience is feeling. Tom Asacker in A Little Less Conversation, p. 61 There’s never been a better time for small businesses and independents to leverage technology and excel! Asacker says you’ll need to “go deep” in your relationship [...]
{ 2 comments }
