by trey on February 16, 2010
Naked Conversations author and social media icon from his famed days at Microsoft, Robert Scoble, says, “You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.” The book Scoble had in mind is The New Rules of Marketing and PR and the thing you’re not [...]

Guest David Meerman Scott:
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by trey on February 16, 2010
Talk about cutting through the clutter! Want to make a point about pointless wall posts? Check out the Unmarketing hit song and video. Makes the point, yes? If you want to do something even more memorable, check out Scott’s contrarian marketing philosophy and tactics on his blog and Twitter stream (but please don’t post teddy [...]
by trey on February 7, 2010
“Use the approach in this book and you will not only sell more, you will also live a rich and joyful life” Spencer Johnson, MD, #1 New York Times bestselling author of Who Moved My Cheese? and coauthor of The One Minute $alesperson on Go-Givers Sells More
The ultimate salesperson’s dream is to sell more, have [...]
by trey on February 3, 2010
Michelle brings a fresh perspective to video. She also raises the bar for DIY produced video content! If you’ll watch her videos, I think you’ll catch a glimpse of the spunky spirit of social media—fun, unabashed-ness, openness, expression, personality.
by trey on January 30, 2010
Love the title: Just Listen!
Released late in 2009, it’s already a best seller. Its author is a well-known psychiatrist, consultant, business coach. He also wrote Get Out of Your Own Way and Get Out of Your Own Way at Work. He writes a leadership column for FastCompany and is a syndicated columnist, including columns for [...]

Radio show with guest Mark Goulston, MD.:
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by trey on January 27, 2010
“Help! I’m drowing!”
You probably felt that way about information overload BEFORE you added social media to your daily routine. Now you, me and everyone else are drowning in a swirling sea of data, appeals, ads, options, opt-ins, opt-outs and so many pop-up screens we’re all pooped-out. The problem is, as business owners and leaders, we [...]

Radio show with guest Sam Horn:
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by trey on January 14, 2010
Here’s what’s on-deck for the Social Media Professor radio show program. The show airs most Tuesdays from 11:30am to 12:00pm Eastern Time, USA. You can listen and call into the show through Blog Talk Radio or call in to 01-646-716-4404.
by trey on January 14, 2010
How ’bout some energetic, slightly irreverent, but oh-so-right young blood into the social media scene? Tune into the Social Media Professor show on BlogTalkRadio.com February 2, 2010 at 11:30am ET USA to hear Michelle Chmielewski. She’ll be sending a couple bottles of enthusiasm and fresh perspective at the max your bandwidth can handle.
By day she’s [...]
by trey on October 10, 2009
Joshua Peters is the co-author of Twittfaced, an entry-level, social media 101 work designed for newbies to web 2.0. The story today is not so much the book (there are, indeed, many, many new books on social media after all), as it is a model for how nearly anyone can use existing, readily available technology [...]