Naked Conversations author and social media icon from his famed days at Microsoft, Robert Scoble, says, “You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.” The book Scoble had in mind is The New Rules of Marketing and PR and the thing you’re not supposed to be able to do is “use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly.” It was profound when both men wrote—way, way back in 2006!

Before his book was released in stores, David Meerman Scott sent me an advance copy of World Wide Rave. We've had a good time getting to know each other through that WWRave. Can't wait to meet him face-to-face

The world has changed A LOT since David Meerman Scott wrote the first edition of The New Rules. He took a few minutes to talk with me about the new world, what he’s learned since New Rules because a run-away best-seller, and what he sees as important for the present. Last year his book World Wide Rave was published by John Wiley & Sons and already this year he’s released an second edition of New Rules.

David Meerman Scott: Twitter | Web | Blog
Subscribe to the Social Media Professor Podcast on iTunes.

[direct link to Social Media Professor podcast with David Meerman Scott because Google Buzz drops the embed]

Talk about cutting through the clutter! Want to make a point about pointless wall posts? Check out the Unmarketing hit song and video. Makes the point, yes? If you want to do something even more memorable, check out Scott’s contrarian marketing philosophy and tactics on his blog and Twitter stream (but please don’t post teddy bears, hearts, or even blessings on his wall).

Scott took a few minutes with me to talk about his upcoming book, Unmarketing, the tour to support it (how ’bout that “un-book tour”?), and the un-usual method he employed to git-r-done. Time with Scott is like happy hour at an oxygen bar: you’ll leave refreshed and pumped for a grand adventure.

Scott Stratten: Twitter | Website
Subscribe to the Social Media Professor Podcast on iTunes.

[link to the Social Media Professor with Scott Stratten podcast file because Google Buzz drops the embed]

“Use the approach in this book and you will not only sell more, you will also live a rich and joyful life” Spencer Johnson, MD, #1 New York Times bestselling author of Who Moved My Cheese? and coauthor of The One Minute $alesperson on Go-Givers Sells More

Bob Burg's new book will be available online and in stores February 18.

The ultimate salesperson’s dream is to sell more, have more fun doing it, and feeling really good about having done it. That’s exactly what you’ll discover if you buy into and apply the principles Bob Burg presents in his new book co-authored with John David Mann Go-Givers Sells More. It’ll be released February 18, 2010, but we’ll get to talk with him live this Tuesday, February 9, from 11:30am to 12:00pm ET.

Bob Burg and his business partner Thom Scott are the ones who asked me to be on the program Zig Ziglar is keynoting. (Speaking on the same program with Zig is one of those “impossible dreams” for me.) All three men share the same worldview, a worldview that’s essential for enduring success—you can have anything you want in life if you’ll just help enough other people get what they want.

Please tune in to the Social Media Professor online this Tuesday for a mind-expanding, career enhancing, net worth building time talking about successful sales.

Bob Burg: Website | Twitter
John David Mann: Website | Twitter
Subscribe to the Social Media Professor Podcast on iTunes.

February 16, 2010 UPDATE:
Here’s the audio file for the Social Media Professor podcast with Bob Burg

Michelle brings a fresh perspective to video. She also raises the bar for DIY produced video content! If you’ll watch her videos, I think you’ll catch a glimpse of the spunky spirit of social media—fun, unabashed-ness, openness, expression, personality.

By day Michelle is the community manager for Paris-based Synthesio, a brand monitoring service. By the rest of the day, she creates cool videos.

I caught up with her by phone and had a good chat with her about what it takes to create video content. She also shared insight for effective engagement on social media too. (I know, you’re heard a lot about “engagement” already; it’s sounds more interesting, though, when Michelle talks about it.)

Proof of her concept? Check out my friend Mark Schaefer’s blog to see the video Michelle created for him.

Here’s the video she made to promote our show:

Michelle Chmielewski: Twitter | Blog | Company | Company Twitter

Subscribe to the Social Media Professor Podcast on iTunes.

Love the title: Just Listen!

Released late in 2009, it’s already a best seller. Its author is a well-known psychiatrist, consultant, business coach. He also wrote Get Out of Your Own Way and Get Out of Your Own Way at Work. He writes a leadership column for FastCompany and is a syndicated columnist, including columns for The Huffington Post and Psychology Today. Three times named one of America’s top psychiatrists by the Consumers’ Research Council of America, he is frequently quoted or featured in The Wall Street Journal, Harvard Business Review, Fortune, Newsweek and others. You may catch him on CNN, NPR, Fox News, or on BBC-TV.

He took time out to talk with me about his new book and social media. It was a wonderful event for me. We strayed off topic as both of us pondered aloud the tragedy in Haiti. When we did, he naturally demonstrated empathetic listening skills, enriching the experience for both of us. His ability to express caring even over a phone call created a unique sense of friendship and kinship.

I believe social media, like no other media, affords us all the opportunity to make such connections every day. When we do, we enrich others while enriching our own experiences.

These interviews have a profound influence on my life. I hope they do for you, too. You can subscribe to the Social Media Professor podcast on iTunes.

Note: The article he mentioned in the interview, If JFK Went to Haiti, the one he thought would never get published, got published. If you’re familiar with President Kennedy’s speeches, you’ll be moved by Dr. Goulston’s post, which appeared on Psychology Today.

Dr. Mark Goulston: Twitter | Website | FastCompany | Huffington Post | Psychology Today

“Help! I’m drowing!”

You probably felt that way about information overload BEFORE you added social media to your daily routine. Now you, me and everyone else are drowning in a swirling sea of data, appeals, ads, options, opt-ins, opt-outs and so many pop-up screens we’re all pooped-out. The problem is, as business owners and leaders, we still have to communicate and connect.

On my radio show, Social Media Professor, I spoke with someone who can help: Sam Horn. Sam is someone who knows how to make product names, taglines and headlines POP! She assures us we “don’t have to have an MBA or a multimillion-dollar budget to create one-of-a-kind ideas, products, and messages. All you need is the POP! Process: a fun, fascinating, and strategic approach for making your message purposeful, original, and pithy—to generate instant intrigue and word-of-mouth buzz.”

Hear the Social Media Professor interview with Sam Horn on BlogTalkRadio.

Subscribe to the Social Media Professor Podcast on iTunes.

Sam Horn: Twitter | Web

Jumpstart your naming brainstorm with a prefix, suffix and root chart.

With services like BlogTalkRadio.com every business, no matter its size, can have its own radio talk show!

Here’s what’s on-deck for the Social Media Professor radio show program. The show airs most Tuesdays from 11:30am to 12:00pm Eastern Time, USA. You can listen and call into the show through Blog Talk Radio or call in to 01-646-716-4404.

Tuesday, January 19, 2010
Book crafter and promoter extraordinaire Sam Horn will be our guest next week. She knows how to make just about anything POP! We’ll be talking about adding a little POP! to your online social presence.

Tuesday, January 26, 2010
Doing “social” media at conventions and association meetings long before there was a Facebook, internationally acclaimed speaker Terry Brock will give us a new spin on the new social media.

Tuesday, February 2, 2010
Rising video star Michelle Chmielewski will send us some fiber-optic enthusiasm as she shares her tricks on making quite cool YouTube videos that pack a punch.

Tuesday, February 9, 2010
Zig Ziglar made popular the notion that “you can have everything in life you want, if you’ll just help enough other people get what they want.” Bob Burg developed that message and made in engaging for a whole new generation of riders. As the author of the runaway best-selling book The GoGiver, he’ll have some welcome insight on how to create meaningful connections online, offline, all the time.

Tuesday, February 16, 2010
What’s the World Wide Rave all about? We’ll get the scoop straight from the author when we talk with David Meerman Scott. In addition to his also best-selling book World Wide Rave, he’s releasing a second edition of The New Rules of Marketing and PR.

Tuesday, February 23, 2010
If you’re in the B2B space, own an ad agency, or are in business development, you’ll especially enjoy Michael Gass. His Fuel Lines blog is popular with agencies around the world. His insight will help fuel your own biz dev efforts.

Tuesday, March 9, 2010
In April of this year, I’ll be speaking on the same program with my own professional speaking role model: Zig Ziglar. That’s been a dream for a long time and I’m ecstatic that I’ll have the chance to see him again AND be on the program with him. This past year has been a bit challenging for the man eager to see everyone “at the top.” We’ll be speaking with his son, and current CEO of the Ziglar Corporation, Tom Ziglar to get an update and hear what Zig and the whole company are planning for the future.

If you’d like to be on the show, please send me an email message (please include your Twitter address) and let me know what your topic is.

Several folks have asked about sponsoring the show. If you’d like to talk about being a sponsor, please let me know. I’m not sure what direction we’ll go with the sponsorship, but it would be good to hear what you’re looking for.

To hear and be a part of the show, tune in at 11:30am ET USA to the Social Media Professor. You can also call into the show at 01-646-716-4404.

How ’bout some energetic, slightly irreverent, but oh-so-right young blood into the social media scene? Tune into the Social Media Professor show on BlogTalkRadio.com February 2, 2010 at 11:30am ET USA to hear Michelle Chmielewski. She’ll be sending a couple bottles of enthusiasm and fresh perspective at the max your bandwidth can handle.

By day she’s the community manager for international online brand monitoring powerhouse Synthesio. The rest of the time, she’s just pure inspiration.

If you have questions for Michelle, feel free to leave them in the comments below.

To hear and be a part of the show, tune in at 11:30am ET USA to the Social Media Professor. You can also call into the show at 01-646-716-4404

Joshua Peters is the co-author of Twittfaced, an entry-level, social media 101 work designed for newbies to web 2.0. The story today is not so much the book (there are, indeed, many, many new books on social media after all), as it is a model for how nearly anyone can use existing, readily available technology to get stuff done.

Joshua and his fellow author, Jacob Morgan, have never met in the offline world. Their only connected was shared interest around Jacob’s blog content and Twitter. Based upon their online affinity, they boldly ventured to create something for FREE and gave it away without reservation. Their free ebook (again, not an uncommon tool) answered a specific question for a targeted audience: Social Media for Authors.

As the ebook circulated, it caught the attention of a publisher. As many authors dream, the publisher took initiative to contact Joshua and requested he write a book.

The story is actually a case study vignette that should inspire folks to dream a little bigger about what can be done through online collaboration.

Joshua Peters on Twitter
Joshua Peters blog

Jacob Morgan on Twitter
Jacob Morgan’s blog

Listen to the program now: [audio:http://treypennington.com/audio/SMP20091009SpecialEdition.mp3]