connections, content, conversations: commerce™
From the category archives:
If you’re in business, you probably want to increase your sales, get more customers, get more business. Sometimes we need 7 Habits or 12 Steps to get what we want. Sometimes all we need are the words our kindergarten teachers told us. When I was in London recently, I asked a 19-year old small business [...]
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Want to sell more? Think you know your stuff? Let’s just raise the bar a little. This “street vendor”in Manhattan, Greg, caught my attention and taught me a thing or two. The sales territory was simply brutal. Way too many things fought for his prospects’ attention. They were in Manhattan! A block or two from [...]
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1. Get in front of as many individual prospects as you possibly can. Some sales people hide behind email, direct mail, and even the telephone. Don’t be one of them. When you’re in front of people—looking them in the eye and seeing how they feel—you’re in a much better position to create a meaningful relationship. [...]
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