Confession: Apparently I’ve been being a bad boy on LinkedIn. Though there’s no rules committee for how to use social media, there are cultural expectations. Chris Brogan and several others have convinced me that there is a better way to use LinkedIn.
Wondering how to put Facebook to work building connections with prospects and customers? You can use unused photos from your catalog photo shoot to give catalog recipients behind-the-scenes access. When you do, you use the power of social media to help customers experience your “who we are” story for themselves.
What do you do when Google doesn’t have what you’re looking for? (Okay, Google probably DOES have it, but you just don’t know how to ask the right question.) That’s the question a friend asked me just yesterday. Whenever I need something, the first thing I think of is Twitter (you’re shocked, right?)
With Facebook marching toward 500,000,000 users, it looks like social influence is gaining power. What business people are looking for are ways to tap into that power and generate positive word of mouth conversations around their brands and products. The good news is, it’s fairly simple to create buzz.
Monitoring social media is probably the next-big-thing. The London bootcamp on the topic brought together a full conference center theatre of remarkable people from across Europe (and from North America, too, since Nathan Gilliatt and I were there).
After attending a variety of social media conferences in the United States and Europe over the past two years, I’ll venture both a prediction for next year’s conferences and proffer suggestions for them.
Eric Fletcher posted a tweet saying, “World traveller @treypennington…” At first, I was a tad embarrassed, then I embraced his reference. This IS an incredible time and I am grateful for the amazing adventure life is. I’m even more thankful for the fuel powering this adventure. No doubt most of us think of places when [...]
by trey on March 12, 2010
While TED is all about “ideas worth sharing,” LikeMinds was a place for people worth meeting. Here are just a few video snapshots of some incredibly fun people to know (fun means perspective, joy, generosity, friend). Christian Payne at Exeter Cathedral Christian Payne, known quite affectionately as @documentally, always has a blast of perspective and [...]
by trey on February 23, 2010
Bet you heard the economy stinks, right? Bet you actually might even FEEL something that sure feels like a stinky economy. As of this moment, Edelman Digital has 30 job openings. How do I know this? I heard it directly from Rick Murray, President of Edelman Digital. Rick says Edelman is always on the lookout [...]
by trey on February 19, 2010
“There are four Americans pursuing every one job opening out there,” NPR on February 19, 2010. If that’s true, 75% of all job seekers are probably going to be disappointed.
by trey on February 11, 2010
Would you please share your stories with me to help wrap up Spitball Marketing: Using What You’ve Go to Get More of What You Want? If you know of an individual or company who is using social media to shine a spotlight on customers or someone other than themselves, would you please share their story [...]
by trey on February 3, 2010
“Why did you do that?!” How many times did YOUR mother ask you that one? Getting to the “why” is a fascinating journey. What drives human behavior? is a question every marketing pro contemplates. It’s a practical AND philosophical question. Philosophy is cool. This year I’m reading a couple of mind stretching philosophers from a [...]
by trey on February 2, 2010
Thank you to the thirty-one folks who took the time to complete the Twitter Tools Survey. The biggest single takeaway from the survey is, I’m quite the newbie when it comes to survey tools. (The other big takeaway is, there are some incredibly kind people online who do things like complete friends’ surveys and encourage [...]
by trey on January 18, 2010
Twitter’s hot. It’s been around long enough for a whole host of tools to crop up to support your experience of Twitter. Would you please take a few moments to complete a survey about the tools you’re using? I’ll do a follow up post giving you the results, along with links to all of the [...]
by trey on January 11, 2010
Due to the interest and viral-ility of today’s post on the social media revolution, it seems folks would probably enjoy Did You Know 4.0. Even though this video has made the rounds already, it’s still worth viewing again and again. It’s especially helpful to send to prospects (and even your skeptical boss; you know, the [...]
