connections, content, conversations: commerce™
From the category archives:
by trey on January 11, 2010
Trying to convince your boss to unblock Facebook and Twitter at work? Wishing he would see the value of this thing called social media? Here’s a video that’d light Joe Friday up: it’s just the facts. DIY Tip: The original format of this video was too big for my Thesis WordPress column. I could either [...]
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by trey on January 3, 2010
Contrarian. I’ll take that title. Gladly. There’s value in understanding conventional wisdom—it often give you a clue on what not to do. Tom Asacker’s also a contrarian. Those in the branding world consider him a legend for his work A Clear Eye for Branding. People who really want to leverage the power of social media [...]
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by trey on December 28, 2009
We’re all newbies at something. Trey Pennington Sid Philips, the bad boy in Pixar’s original Toy Story, used his size, age and power to mangle dolls, cars and other toys to suit his twisted imagination. Eventually the toys, lead by Woody, summon the courage to confront Sid. As Sid holds Woody firmly in his hand, [...]
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by trey on December 22, 2009
The Next Big Thing just could be social search. One thing’s fairly clear: Google has hired some of the smartest people on the planet to do just one thing—to help inquiring minds find the exact information they’re searching for. Google wants searchers to find the most relevant content to satiate their curiosity. Today those search [...]
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by trey on December 8, 2009
Thanks to Greenville’s Chamber for bringing everyone together. Thanks, too, to Adam Landrum of Merge. He’s an exceptional emcee. The topic, of course, is social media and is one of the first big discussions in our community on the topic. We’ve come a long way since then.
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by trey on December 8, 2009
From the archives, here’s the video from the inaugural meeting of Social Media Club Greenville at Soby’s on Main Street, Greenville, South Carolina. Meeting held on January 9, 2009, less than one month after our first “are you interested in forming a club” gathering at Liquid Highway. Here’s the original caption for the video: The [...]
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by trey on December 8, 2009
Interview with a person of genuine influence: Ellen McGirt of FastCompany Magazine. Earlier this year I met with Ellen McGirt at 7 World Trade Center in New York, New York. As I walked into her conference room on the 29th floor, I was in awe of the beautiful view. I could see across the Hudson [...]
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by trey on November 24, 2009
There’s something about the independent retailers, those heartwarming “mom-n-pops,” that’s downright exciting. I’m thrilled to see SIBA (Southern Independent Booksellers Alliance) not only venture into leadership in social media, but to kick-off their bold endeavor in my hometown with the first Southern Social Networking Summit. Their efforts will bring Gary “Vee,” David Allen, and Dan [...]
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by trey on November 9, 2009
Though I typically custom create each presentation I give, it seems I frequently mention some resources over and over again. To make it easier for folks who hear me speak access those resources, I’ll do the “social media thing” and list them in a blog post:
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by trey on November 8, 2009
Earlier tonight I posted a note on Facebook and Twitter encouraging everyone to read Facebook’s new guidelines for promotions. From my perspective, the new terms are yet another indication that Facebook doesn’t really WANT to be a commercial platform. My post elicited a question from Chase McMichael regarding opportunities to make money online with ad [...]
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by trey on November 6, 2009
Learning about Social Media from College Students First, a big thank you to Clemson University for inviting me to speak three times so far this school year. They asked me to speak about social media and using emerging technology to build relationships and personal networks. I’ve also had several opportunities to interview students from other [...]
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by trey on October 22, 2009
Talking social media to a room full of social media enthusiasts is one thing. Talking social media with a gathering of seasoned Rotarians as the keynote for a formal banquet in Wales is a horse (or dragon, as the case is) of a different color (red).
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by trey on October 21, 2009
Article of Tweets on Social Media ROI The social media return on investment question will never be answered to the satisfaction of those pursuing an answer. Though there is an answer, it will forever be unsatisfying for those who demand a formula. While I write the post to support such an outrageous claim, let me [...]
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by trey on September 22, 2009
Not sure who used it first, but “micro-celebrity” seems to be the coin of the day. With so many people have so many tools to reach so many people in so many different ways, there’s some way for everyone to reach some one and make some difference. That gives every one an opportunity to be [...]
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by trey on September 22, 2009
TED is awesome. No two ways about it. The content is remarkable. Now it’s even free. If you need an idea, turn to TED. Even if you’re not looking for an idea, turn to TED and one might grab you anyway. Today, I turned to TED and was blown away by this video. A designer, [...]
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