connections, content, conversations: commerce™
From the category archives:
by trey on November 9, 2009
Though I typically custom create each presentation I give, it seems I frequently mention some resources over and over again. To make it easier for folks who hear me speak access those resources, I’ll do the “social media thing” and list them in a blog post:
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by trey on November 8, 2009
Earlier tonight I posted a note on Facebook and Twitter encouraging everyone to read Facebook’s new guidelines for promotions. From my perspective, the new terms are yet another indication that Facebook doesn’t really WANT to be a commercial platform. My post elicited a question from Chase McMichael regarding opportunities to make money online with ad [...]
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by trey on November 6, 2009
Learning about Social Media from College Students First, a big thank you to Clemson University for inviting me to speak three times so far this school year. They asked me to speak about social media and using emerging technology to build relationships and personal networks. I’ve also had several opportunities to interview students from other [...]
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by trey on October 22, 2009
Talking social media to a room full of social media enthusiasts is one thing. Talking social media with a gathering of seasoned Rotarians as the keynote for a formal banquet in Wales is a horse (or dragon, as the case is) of a different color (red).
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by trey on October 21, 2009
Article of Tweets on Social Media ROI The social media return on investment question will never be answered to the satisfaction of those pursuing an answer. Though there is an answer, it will forever be unsatisfying for those who demand a formula. While I write the post to support such an outrageous claim, let me [...]
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by trey on September 22, 2009
Not sure who used it first, but “micro-celebrity” seems to be the coin of the day. With so many people have so many tools to reach so many people in so many different ways, there’s some way for everyone to reach some one and make some difference. That gives every one an opportunity to be [...]
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by trey on September 22, 2009
TED is awesome. No two ways about it. The content is remarkable. Now it’s even free. If you need an idea, turn to TED. Even if you’re not looking for an idea, turn to TED and one might grab you anyway. Today, I turned to TED and was blown away by this video. A designer, [...]
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by trey on September 19, 2009
Social media is hot. True. Social media experts are everywhere. Okay, if you say so. What’s it all worth? Well, that all depends on who you are. Here’s one possibility of what folks may mean when they ask that question. Public Relations Professional: Does this help me have more conversations with more media people so [...]
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by trey on September 18, 2009
When big business drops the jargon and starts using human language, there’s hope for a brighter future. The signal of hope showed up in the September 14, 2009 issue of B-to-B Magazine. Software giant Sybase is coming to grips with the “new world.” Mark Wilson, VP-corporate marketing said, “We realized that tried and true does [...]
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by trey on September 18, 2009
Often when I speak to groups about marketing through tough economic times, folks ask me about where social media fits in. Many people are still new to social media and especially want to know how to get started. To help answer that second question, here are ten tips for getting started with social media. Start [...]
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by trey on September 17, 2009
Famous last words, “There is no bubble.” Mr. Carper was a great professor. Just to spice things up, he’d often deviate from the lesson plan of the day to read us something from a classic business book. One of the most memorable books was A Random Walk Down Wall Street. I was particularly drawn to [...]
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by trey on September 17, 2009
Here’s a good example of world 2.0 marketing. It’s a video freely available on YouTube, is expertly crafted, loaded with intriguing statistics backed up with thorough source attribution, and has a subtle, understated call-to-action at the end. The challenge is, what can you do to make your “facts” this engaging?
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by trey on September 4, 2009
The SEC caused a stir several weeks ago when it attempted to ban social media. Apparently they were concerned about violating a contractual requirement with broadcasters. The next day, to their credit, the SEC reversed their decision. Can you imagine what would happen if the SEC wholeheartedly embraced social media? While I was fixing supper [...]
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by trey on July 21, 2009
Charlene Li, co-author of the breakthrough book analyzing and classifying users online—Groundswell—has released a study showing a strong correlation between ENGAGEMENT through social media and INCREASED REVENUE. She and her team have added a valuable set of data to the discussion addressing the CEO/CFO’s question: “Hey, are we going to make any money off this [...]
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by trey on July 4, 2009
A friend of mine teaches at a community college in south Georgia. The school recently asked him to prepare a lecture series for using social media. He turned to me looking for good reference material to help him prepare and help his students succeed. Here’s the list I gave him.
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