From the category archives:

Writing

Fall, 2005
Whatever you do, focus on your audience. Get rid of fluff-filled, self-important statements like, “We at Blessing to the World, Inc. believe…” One of the things your audience wants to know is, do you know who they are. They also want to know they can trust you to deliver something they value. Before you [...]

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Why Donors Give to Charities

by trey on September 26, 2009

Note: This is another archive article from today’s website consolidation project. If only I would have pursued the “sticky” thought while I had the chance (before the Heath brothers got so famous off of Made to Stick). Lesson to me and probably many other entrepreneurs/solo-preneurs: go ahead and do something now! Don’t keep waiting for [...]

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12 Steps to Creating More Profitable Brochures

by trey on September 26, 2009

Note: This, too, is a nostalgic walk. This “post” is THE first “article” for my first website. That site was www.PennGroup.com. Economic factors lead me to drop the domain name around 1997. Now an insurance company owns it and I regret it about three times a year. For now, here’s the post exactly as I [...]

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7 Steps to Get Past Your Mental Block

by trey on September 26, 2009

Note: This is a clip from a nostalgic walk down memory lane. This “post” was one of the first “articles” on my very first website. I reserved the domain name in 1994 for something like $375 and renewed it the following year for $250. In 1997, I had to let some brilliant, short domain names [...]

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Installed Cool New Theme: Thesis

by trey on July 12, 2009

July 12, 2009: Installed new theme. Alex Karis is planning on installing it on his blogs. Copyblogger has been using it for years. Thesis looks like the ubertheme for WordPress. Now all I need to do is learn how all the incredibly cool-looking options work. That’ll have to wait until tomorrow.

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